ANALYTICS: Sept 2022 (Month #1)
I want transparency with all of my readers
This substack has quickly become my favorite place to create and share content.
I have nothing against the blog (The Family Alpha), and I will continue to post new articles there, but starting this substack was like starting a new job. I get to write more personal and less constricted content; I get to write about what’s on my mind vs. just the Marriage and Family elements I’ve been speaking to for the past 7 years on TFA.
A part of this journey on ‘The Daily Draft with Zac Small’ is sharing with you where I am at with this brand and what I’m doing to get to where I want to go. This is the first month of paid operation, and I’m going to share with you all of the analytics showing my subscribers, money made, views, etc., below.
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The aim here is to let you see the journey and show what is and is not working.
I’ll answer any/all questions regarding my process on these posts, as this is a transparent operation I’m running here. I didn’t do this on my own, this is a subscriber-supported operation here, and without you, this would be a bunch of words thrown into an empty electronic void; I hope each of you reading knows how much I appreciate that.
This is a paid post; this was not planned as I will be releasing these on the 29th of every month, so unless the 29th lands on a Monday, Wednesday, or Friday, only paying subscribers will get the full picture, but if it lands on one of those three days, then everyone will have total access. Again, the FREE/PAID element has nothing to do with the content shared, and it’s simply a matter of when the 29th is.
Now, to the break down of how things are going. I started the substack on 18 August, 2022 and went paid 29 August 2022; here are the results from then to now…
As you can see, in the first month, I’m working to build momentum, and I am getting a feel for how things work.
I’ve learned a few things, the main one being the need to get these posts in front of followers' eyes, as the Substack platform alone does not (yet) draw enough of a crowd for any serious traction to be had.
In the first 3 weeks, I gained 100 subscribers with 10 of them being paid. Then last week I exported the email list connected to The Family Alpha as I’ve not been writing there and wanted to provide those who’d signed up with the new content being generated so I important the 3,300 with several (50+) unsubscribing immediately and 4 becoming paid members.
I’ve had the best success with putting daily blasts on Twitter, this is easy for me as I am writing a new piece every day so there is always new content for people to consume and it also gives those already subscribed something to share.
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