Why Every Young Athlete Needs a Strong Social Media Presence
College coaches and scouts aren’t just watching the game, they’re watching Instagram; Here’s how athletes can take control of their digital presence and stand out.
Talent alone isn’t enough anymore.
Not today; not when average players with a strong online presence get offers while better athletes go unnoticed.
Recruiters are on Instagram.
College coaches scroll through Twitter.
Brands are watching TikTok.
So ask yourself:
▶️ Is your athlete showing up in the digital world like they do on the field?
▶️ Is their social media helping them, or hurting them?
This isn’t about going viral.
It’s about showing recruiters what they need to see:
✅ Skill
✅ Discipline
✅ Character
✅ Leadership
✅ Consistency
I created The Athlete’s Social Media Playbook, a no-fluff guide for athletes (and their parents) to build a powerful online presence that attracts the right eyes.
Inside, you’ll get:
Content prompts tailored for student-athletes
Posting strategies for visibility and recruitment
Mistakes that kill opportunities—and how to avoid them
NIL starter tips for monetizing your game the right way
Parents,
You’ve already invested in travel ball, trainers, and gear…
Don’t let sloppy social media be the reason your kid gets overlooked.
👉 Get the playbook now: zsmall.gumroad.com/l/AthleteSocialMedia
The right post can open the right door.
- Zac Small